McDonald’s Switzerland continued to grow last year

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Six new restaurants opened last year and three were closed at the same time, McDonald’s Swiss boss Aglaë Strachwitz told media in Zurich on Tuesday. This means that the number of restaurants in Switzerland has risen to 175.

A total of 600 additional employees were hired, which means that McDonald’s Switzerland now has 8,500 employees. These will be shared by 3767 full-time positions.

The US company has not disclosed country-level sales figures since 2019. Guest numbers are also no longer broadcast. In 2018, when McDonald’s last published its sales in Switzerland, the chain with 169 restaurants had a turnover of 761 million francs. At that time the company had 1,000 fewer employees in this country than it does today.

Purchase volume has also increased since then. McDonald’s Switzerland bought 220 million Swiss francs worth of food last year. That’s 35 million more than a year ago and 50 million more than in 2018. According to the company, 87 percent of these came from Swiss suppliers.

When asked about the number of guests, Strachwitz said, “The more you buy, the more guests you serve.” He didn’t want to give details. McDonald’s Switzerland increased its sales volume and is above the pre-corona 2019 year. Plus it’s not just because of rising prices due to inflation. The company boss said that after the pandemic, people want to eat out again.

However, not all of the price increase was reflected to the guest. Strachwitz did not want to say exactly how much prices had risen.

And the course of growth should continue. Four to seven new openings are planned for the current year. On average, a restaurant creates about 40 new jobs.

Over the next three years, 80 percent of restaurants will be modernized. Modernization affects not only guest rooms, but also kitchens and countertops. Strachwitz didn’t want to say how much it would cost.

(SDA)

Source :Blick