Cheap food is in vogue

Compared to neighboring countries, the inflation rate in Switzerland is modest. But if you take a closer look, it immediately becomes clear that everyday life in Switzerland has also become significantly more expensive. In particular, food prices have increased a lot.

Customers are increasingly turning to inexpensive brands on the shelves of major retailers rather than buying expensive organic products. For example, as “NZZ am Sonntag” at Migros wrote: “Customers who were less price sensitive before will now tend to orient themselves to cheaper segments.” It is possible to see this in the sales figures of the cheap Migros Budget brand. Sales of the cheap Prix 2022 brand increased by double digits at Coop. A similar thing can be heard from discounters Aldi and Lidl, where cheap products are again in greater demand.

Inexpensive instead of sustainable

Very cheap instead of organic. Because, according to the newspaper, figures from abroad show that the organic boom has at least flattened: “Sustainability has declined significantly in terms of consumer priority. It’s the best price that counts.” This was also confirmed by a survey conducted by the Bring Shopping app. In it, more than 70 percent of respondents said that rising prices would worry them. Sustainability is lagging behind and is not at the top of consumers’ shopping lists. (ko)

Source :Blick