Swiss guests save domestic hotel market

Last year, the Swiss hotel industry recorded a total of 38 million overnight stays. More overnight stays were recorded only in the “pre-corona years” of 2018 and 2019.

“Back to normal by 2022,” says Marc gindraux From the Federal Statistical Office.

The very good result is mainly due to the continued strength of the domestic market: 21 million overnight stays took place in Switzerland. This represents a record 0.5 percent more than the previous year and a 17.5% increase from the previous year. the year before the pandemic 2019

In the medium term, however, the proportion of Swiss is likely to decline somewhat as they again travel abroad more.

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While there was also growth in France (+2.8 percent), Germany (-7.8 percent), Italy and the Benelux countries (-3.4%) were slightly below the previous levels. Pandemic to lay Demand from the UK remains weak (-16.8 percent).

Compared to 2019, local markets are down just 3.3 percent.

The number of passengers arriving from Southeast Asia (-3.2%), Gulf Countries (-5 percent) and North America (-8.1 percent) also approached normal values ​​again in 2022.

Due to the almost complete absence Number of guests from China, Japan, China and India distant markets It’s still minus 35.1 percent compared to 2019.

The Return of the Asians

Martin blackSwiss Tourism Director explains: “We were able to see the return of guests from Europe in 2022, there will be a return of Asian markets in 2023.”

However, it is a matter of curiosity whether the Chinese guests will return in the same volume. black Don’t assume this will happen right away. What is not so important: Fewer groups and more individual passengers will be taken from China in the future. “Swiss Tourism’s tourism marketing will continually drive this development towards it,” he says. black.

Source :Blick