First ski area lowers prices, others talk the way out

As every high school student learns in economics classes, supply and demand determine the price. The offer in Swiss ski regions currently leaves much to be desired: the slopes are melting from under the feet of winter sports enthusiasts. Just last week, the first Blick readers asked for a price cut.

The first ski area now influences the price: in Braunwald GL A day ticket for an adult costs 43 francs. Low season price. In the middle of sports holidays, in high season! Normally at this time of year the ticket would cost 54 francs. The discount is up to 20 percent off.

don’t upset the early ones

“If many slopes are closed, the price cut makes sense, both from a commercial standpoint and from a fairness standpoint,” Roland praises. Schegg (60), professor of tourism at the university HE IS VERY Valais-Wallis.

But Braunwald is alone in the price cut. The problem: More and more ski areas are using dynamic prices. The better the weather and the higher the demand, the more expensive the ski ticket. Both are given even though there is little snow at the moment.

This is how the eastern Switzerland ski region argues gun or loose in Graubünden with a price model against discounts. “Ski areas with dynamic prices want to optimize their sales, especially on weak days,” the expert criticizes Schegg.

But: If you rely on dynamic rates, you’ll annoy early bookers by discounting prices. If you booked in advance, you paid too much. This plays a role even in ski areas where prices are not dynamic. amsterdam SG. “Guests who have pre-purchased their weekly ticket should not be put at a disadvantage by short-term promotions for day guests,” says Thomas, General Manager. exhibition.

Braunwald has stopped selling tickets online due to the current situation. Day tickets are only available on the site and for the relevant day.

Ticket insurance is not valid

In addition to the price model, in the current situation, it is very important for ski areas to make more effort for less kilometers of pistes. «Slope preparation is also more complicated this winter, due to the snow situation, so it is also great at neuralgic points. Personnel Distribution Profit Weisse Arena Gruppe, operator of the winter sports area, writes: loose.

Inside disentis GR The responsible ones promise that there will be a price reduction in case the slopes are closed. The fact that both the valley run and a higher cable car are currently closed does not seem to be enough for the price reduction.

Similar promises are made by those responsible. Klewenalp NW. But there are still too many facilities in operation for discount: 10 out of 14. The pauses are a children’s lift and two supply lifts. This is not enough for the discount.

Toggenburger Bergbahnen discourages themselves from this in a different way. You’re talking about voluntary ticket insurance. It costs 5 francs per day, but only takes effect when all facilities are closed. Toggenburger Bergbahnen currently operates all lifts. However, only 9 of the 23 pistes are open to skiers.

New offers are in demand

Meanwhile, ski resorts try to make their guests happy with alternative offers. In the Mythen area near Schwyz, the responsibles have pulled out a summer offer from the drawer: guests can buy a ticket for the mountain train, including lunch on the sundeck.

Those in charge did not have much choice: the lack of snow is so severe that the various ski slopes in the Mythen area are no longer connected. Individual chairlifts are still open. el gruobi. “You can get tickets for these lifts at the property,” says Remo. Gwerder (59), General Manager Rothenfluebahn legendary territory. Prices are reduced hourly. However, there are no longer tickets for the entire ski area.

Tourists obviously do not let the lack of snow spoil their mood. “Our restaurant and sundeck are used very often,” he says. Gwerder. Hiking and paragliding are very popular. On Wednesday, sun lovers will get their last chance for now. After that, snowfall is expected in the mountains for the first time in weeks. But for more than a few stamps almost enough.

Source :Blick