Categories: Market

Here, inflation is particularly rising when it comes to online shopping.

Inflation looms over the economy like a great ghost, but most of the time abstract. Not in this case: Digitec galaxySwitzerland’s largest online retailer scanned its entire product range for price increases. January 2023 prices are compared with prices a year ago.

Result: products at Digitec galaxy on average 0.8 percent more expensive than a year ago. It sounds very little. Annual inflation, which is 2.8 percent in Switzerland, is also significantly lower than abroad, for example 8.6 percent in Germany.

However: Additional fees for certain product lines are also high in Switzerland. Lego grew the most, followed by office furniture and ball and racquet sports.

Four times in the top 10 shoes

If you go a step deeper and look at individual product types instead of entire product groups, different shoe models in particular stand out. Flip-flops were a quarter more expensive, and rubber boots were about the same.

Sneakers and shoelaces are also in the top 10 among these products, which have a particularly good effect.

It’s no coincidence that it turned everything upside down: “Manufacturers had a hard time finding enough high-quality raw materials,” explains Lina Friedrich. Digitec galaxy Responsible for the range of shoes. whether plastic, polyester or cotton: Many materials used to make shoes have become more expensive over the past year.

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Sustainability has a price

Another reason he mentions is the trend towards more sustainability – it comes at a cost. On the one hand, with raw materials. The cost of organic cotton is significantly higher than conventional cotton. On the other hand, when it comes to production: If manufacturers increasingly sew sneakers in Europe instead of Asia to guarantee fair working conditions, the cost of shoes will eventually increase significantly.

Apparently Swiss customer almost to disturb: Digitec galaxy In January 2023, whether the price increased or not, it sold 29 percent more shoes than a year ago.

Source :Blick

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