Inflation affects us. Also, energy prices are rising. That’s why they don’t save on Christmas gifts. Swiss consumers spent an average of 343 francs on gifts this year. This is a new peak. This is the result of a study by the auditing and consulting firm EY in Switzerland.
343 francs: This is 3 or 9 francs more than the previous year. Striking: According to research, men especially want to dig deeper into their pockets to buy Christmas gifts. They spend an average of 375 francs (2021: 351 francs). On the other hand, women are more reserved. They stated that they would collect 309 francs this New Year’s Eve. Last year it was 320 francs.
“low unemployment”
The numbers are surprising. In fact, many say they want to save money. 62 percent want to reduce their spending – 41 percent “somewhat” and even 21 percent “significantly”. Only 38 percent do not want to change their consumer behavior.
How does this contradiction arise? André Bieri, responsible for the Swiss market at EY, explains: “Inflation and higher energy prices do not seem to have a direct impact on Christmas consumption this year.”
Because despite the expressed intentions of respondents to cut spending, he confidently assesses the situation: “Unemployment is low and the market is stable.” The company’s order books are full. In addition, the first signs of a decrease in inflation are seen.
especially generous
But who has the most money? Age groups between 36 and 65 are willing to spend much more money on Christmas gifts than they did a year ago: their gift budgets are 10 to 25 percent higher than a year ago.
Expenditures for 36- to 55-year-olds are increasing by even a quarter. (be)