Everyone knows him. Herbal sweets in classic yellow packaging – Ricola! Ricola can be bought all over Switzerland. However, the family business does not run its own shops.
Until now. The family business announced that its first Ricola store opened its doors this week. But not in Switzerland, in Paris. France has the second highest number of Ricolas in the world. USA is the leader. Ricola is available in 50 countries.
Create your own Ricola
A boutique first in the Marais district of Paris. “In an increasingly digital world, consumers are looking for meaning and experiences,” says Alexandre Krouglikoff, Marketing Director, Ricola, France and Benelux.
Herbal teas are also sold in the new shop, as well as Ricolas in all flavors. In addition, adults and children can attend workshops where they can develop their own beautiful Ricola creations.
Swiss tourism happy
Swiss Tourism is also pleased with the premiere. “When positive Swiss values and well-known names and brands make Switzerland more visible abroad, it is also welcome and beneficial for Swiss tourism,” a spokesperson said.
The company did not want to reveal whether Ricola would soon open its own stores in Switzerland. In turn, more and more foreign brands are opening their own stores in Switzerland. The most recent example is Lego.
A Lego store will open in the Glatt center in Wallisellen ZH next week! This is not a Danish franchise format like elsewhere, but Lego Retail – a store run by Lego itself.