Bernese Täxes eat hard bread. Things are bad right now. Sometimes you need unconventional ideas to survive. Nova Taxi therefore sells the most exclusive number in the canton for economic need: “BE 1”. This is reported by the “Berner-Zeitung”. For over 70 years, the sign has been the defining brand of Nova Taxi.
It has now changed hands. The sale did not come as a complete surprise, as the Bernese taxi industry was in bad shape. “We will auction the ‘BE 1’ plate to get additional money,” says Managing Director Markus Kunz.
Cheaper than «ZH 100»
Nova Taxi avoided the auction. Although he probably makes more money. This is shown at the auction “ZH 100”, which brought 226,000 francs.
The license plate was sold to a private person. What he paid for it remains a mystery. Likewise who he is. Nova Taxis has to pay a high five-digit amount because the sign does not go to another taxi company. Otherwise it would have been only 2500 francs. The deal should still be worthwhile. (be)