The discount war has begun. This Friday is Singles’ Day, the first of three big sale days in November. Black Friday and Cyber Monday will follow November 25 and 28. Schnäppli days are gaining in importance this year.
The culprit is inflation fueled by the Ukraine war. This is why 42 percent of Swiss people change their shopping behavior – and increasingly rely on bargains! So Singles’ Day comes at just the right time.
Especially boys between the ages of 15-34 are more likely to wait for campaigns due to inflation. This is the result of a survey conducted by Demoscope on behalf of the Blackfridaydeals.ch platform. In contrast, 70 percent of those over the age of 35 said they did not change their shopping behavior.
Schnäppli hunger goes through all wage classes. According to the survey, high-income people also rely on discount offers like today’s Singles Day. Nearly a third of households with a monthly income of more than 9,000 francs place more emphasis on bargaining.
Black Friday beats everything
“Inflation affects everyone. That’s why bargain events like Singles’ Day and Black Friday should be particularly important to many this year,” said Julian Zrotz (35) of Blackfridaydeals.ch, “Because more and more Swiss companies are already offering promotions on Singles’ Day, the first of three bargain days in November. offers.
Singles’ Day doesn’t come close to Black Friday. But: Singles’ Day at Interdiscount has now passed Cyber Monday.
Unlike Migros’ subsidiary Digitec Galaxus: Singles’ Day there is of “marginal” significance. “Both Black Friday and Cyber Monday have had much stronger sales days than Singles’ Day in recent years,” a spokesperson told Blick.
Discount on erotic products
Many retailers, including Interdiscount and Media Markt, are offering 11 percent off Singles’ Day. Either in the entire product range or only in erotic products, as in Meelectronics. These go especially well on Singles’ Day. That’s why Amorana offers 11 percent off everything.
Singles’ Day originally comes from China. And it was always done at 11.11. instead of. This is no coincidence. In China, the number 11 is associated with luck.
As the name suggests, Singles Day was created for singles. And as a movement against Valentine’s Day. The holiday kicked off at a Chinese university where unaffiliated students celebrated in karaoke bars on November 11.
Jack Ma, 58, founder of Chinese platform Alibaba, used the hype and turned the holiday into a shopping event. This is how sale day was born, inspired by Black Friday in the USA. What is already an integral part of the November sale month in Asian countries is also becoming an increasingly popular shopping day in Switzerland.
Singles’ Day originally comes from China. And it was always done at 11.11. instead of. This is no coincidence. In China, the number 11 is associated with luck.
As the name suggests, Singles Day was created for singles. And as a movement against Valentine’s Day. The holiday kicked off at a Chinese university where unaffiliated students celebrated in karaoke bars on November 11.
Jack Ma, 58, founder of Chinese platform Alibaba, used the hype and turned the holiday into a shopping event. This is how sale day was born, inspired by Black Friday in the USA. What is already an integral part of the November sale month in Asian countries is also becoming an increasingly popular shopping day in Switzerland.
But some, like Livique or Apfelkiste, have 22 percent, or even up to 50 percent, like Migros Do it + Garden.
This makes cash registers ring at retailers. Blackfridaydeals.ch expects online sales of CHF 70 million for today’s Singles Day. This is 5 million more than the previous year.