There’s a big surprise: This is how Apple is changing the iPhone

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The date has been set: Apple’s annual Worldwide Developers Conference (WWDC) will take place June 10-14. The US manufacturer announced this on Tuesday evening. The five-day event for developers is taking place online. Apple is also hosting an on-site event for a small group of select guests at its headquarters in Cupertino. This so-called keynote will take place on June 10.

The focus of WWDC has always been on the company’s software. Rumor has it that iOS 18 could be the biggest iPhone update since iOS 13 in 2019. According to Bloomberg’s Mark Gurman, Apple sees the upcoming system as a major milestone in the history of iOS. Not only new functions are expected: For example, the main screen needs to be refreshed. This is said to be a major design change aimed at offering users more flexibility. For example, the magnetic grid should be eliminated when editing Android-like applications. Icons can be placed anywhere in the future.

AI, hidden star

But one of the most anticipated announcements at WWDC will be Apple’s advances in artificial intelligence (AI). There is no doubt that this issue will play a central role. Apple marketing chief Greg Joswiak writes:

This is an area where Apple needs to step up! While Google and Samsung already have plenty of AI functions on Android phones, they’re still well hidden on the iPhone. John Giannandrea, who moved from Google to Apple in 2018 and now reports directly to Apple CEO Tim Cook, is responsible for artificial intelligence. The fact that artificial intelligence is the boss’s issue also points to the importance of the issue. In addition, the iPhone maker acquired more than 30 AI start-ups last year; This figure is more than any other major technology company. In March, Apple researchers also presented a promising, custom-developed artificial intelligence model. So it is possible that Apple still has a trump card here.

Want to deal with the archenemy?

However, there are also doubts about this. Some employees already use a chatbot called AppleGPT internally. However, according to a report from Bloomberg, AI tools are inferior to competitors’ tools. A report from mid-March raised questions. This suggests that Apple’s AI revolution may look different than some assume.

Various media outlets are reporting that Apple and Google are in talks to integrate Google’s Gemini AI engine into the iPhone. With the “arch-enemy” of all humans. This would be an explosion in the world of technology. It is said that there are also talks with OpenAI, the developer of ChatGPT.

Apple shows its vision for the future

Therefore, one strategy could be for Apple to offer artificial intelligence functions that run directly on the iPhone, that is, locally, and to use artificial intelligence to upgrade the Siri assistant. With partners like Google, cloud-based generative AI functions such as image or text rendering can be offered.

One thing is certain: WWDC will provide insight into Apple’s future visions and show how the company wants to use artificial intelligence (in whatever constellation and form) and integrate it into its products. But competition is fierce: Google will also present new AI functions at the I/O developer conference in May.

Source :Blick