Tesla boss Elon Musk (51) made it after a long hiatus: Twitter now belongs to him. He announced this Thursday directly on Twitter.
The reason I bought Twitter is because it is important for the future of civilization to have a common digital marketplace where a wide variety of beliefs can be discussed healthily without violence.” , explains the purchase in a statement. There is a great danger that will fuel even more hatred and divide our society.
He didn’t buy Twitter “because it was easy” or “because he wanted more money” – his “philanthropy” was much more behind his purchase of the platform, he continues. “I did it to try to help the people I love.”
Will Twitter be an advertising platform?
Tesla, and now the Twitter owner, also talks about their plans for the text messaging service. The striking thing is that most things revolve around advertising. «Moreover, I strongly believe that when done right, advertising can delight, entertain and inform you; It can show you a service, product, or medical treatment you didn’t know existed but that is right for you.”
So, is Musk turning Twitter into an advertising platform? «Ads with low relevance are spam, but ads with high relevance are actually content! Basically, Twitter strives to be the most respected advertising platform in the world, empowering your brand and growing your business.” Jack Dorsey, 45, the previous owner of the platform, has yet to comment. (ch)