Categories: Market

For price-conscious customers: Post launch of Salt mobile offer for private customers

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“Post Mobile” is the name of Post and Salt’s new mobile subscription.

Swiss Post and Salt join forces in the field of mobile communications. Together they developed the “Post Mobile” mobile phone offer for private customers, which is now available in Post Office branches.

In a joint statement with Salt on Thursday, the “yellow giant” wrote that the post office has been offering subscriptions, smartphones and telecommunications accessories from a variety of providers for nearly two decades. The offering is now focused on branches where around 350,000 customers come and go every day.

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In the future, Swiss Post’s collaboration in the field of invoiced and prepaid contracts will focus on a single partner: Salt. With its new “Post Mobile” subscription, Salt will offer mobile access to postal customers with a 5G network and 99.9 percent network coverage. Salt is also a contractual partner when purchasing subscriptions.

Currently there is still a discount

The offer is particularly aimed at price-conscious people: in Switzerland, the cheapest subscription costs 14.95 francs with 8 GB of data. The most expensive subscription, where almost everything is unlimited, costs 49.95 francs. Looking at the website there is still a discount at the moment: all subscriptions are offered for 5 francs cheaper. The activation fee is also free.

Through the partnership, the post office can help shape its own offer. Thomas Baur, head of the post office branch network, explained to “Tages-Anzeiger”: “Our customers can not only purchase new subscriptions from post offices, but also benefit from customer service for the new mobile phone offer there.”

To date, the post office has sold between 30,000 and 40,000 mobile phone subscriptions from Swisscom, Sunrise and Salt each year at its branches. The yellow giant now wants to reach this size with its own subscriptions; This is an ambitious goal. Salt was chosen as a conscious partner: during the “Tages-Anzeiger” run, “by far” the most Salt subscriptions were sold at the post office counters. (SDA/kae)

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