Flop 5: The Swiss identify least with these companies

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Not all companies manage to win the love of the Swiss people. Fehr Addie & Partners’ identity index study shows which five companies least won the hearts of survey respondents. If a company scores below 50 points, respondents feel little or no connection with the company.

The consulting firm ranks in the bottom five out of 89 companies: Syngenta ranks 5th with 38.5 points. The group is one of the world’s largest producers of plant protection products and seeds. However, Syngenta supplies products to other companies and farmers in the country, not to consumers. It is difficult to gain love without direct contact with the population. When asked by Blick, Syngenta said it did not know the study’s methodology and therefore would not comment on it.

Major differences between customers and non-customers

If the name Syngenta appears in the public eye, it is usually due to an unpleasant situation from the company’s point of view: for example, heated debates about limit values ​​for toxic ingredients in pesticides. Or NGOs make serious claims.

The population actually does not want to identify with Uber. The driving service provider achieved 38.1 points. Why? View request fails. But the survey shows that at least customers feel close to Uber. But not everyone. The company has been criticized many times since its founding in 2009: traditional taxi companies complained about low Uber prices. There are also allegations that Uber exploits drivers.

Zurich private bank Vontobel is on the podium among the three companies with the lowest level of identity. They get 37.1 points. Vontobel specializes in managing the assets of wealthy clients or institutional investors. For this reason, the average citizen has almost no contact with the bank. Good news for the bank: Vontobel managed to score exactly 15.3 points compared to the last survey in 2021.

The company was surprised

Retailer Spar ranks second from last. When asked, people are surprised that they are even included in a list that includes many large companies. “Compared to Switzerland’s largest companies, Spar is doing very well with a market share of under 3 percent,” the media office writes, adding: “Internal evaluations show that customer satisfaction among Spar customers is very high.”

Assura ranks last with 32.6. The health insurance company caused great dissatisfaction among customers by refunding invoices with long delays in 2023. A technological renewal was responsible for this. But according to Assura, this is now a thing of the past. “Payback period is 14 days and 90 percent of phone calls are answered within two minutes.” The next survey, to be held in three years, will show whether the insurance company can win the hearts of the Swiss public with its improved service.

Source :Blick