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Lauberhorn races offer us impressive images this year too. Some winter sports enthusiasts realize that one day they will have to descend the legendary Hundschopf, even if it is by sliding rather than flying. The area around Wengen BE benefits greatly from this year’s spectacular conditions.
A study more than 20 years ago calculated the total turnover of the World Cup race at 8.8 million francs. Urs Näpflin (64), chairman of the organizing committee of the Lauberhorn races, estimated that the direct and indirect added value of the event in 2018 increased to 40 million francs. “We are still in this area today,” confirms Rolf Wegmüller (47), Wengen’s tourism manager.
Of course, even the World Cup circus, which is supposed to be held in the mountain village, brings a lot of money to the coffers. “At Wengen, everything is fully booked by skiers, instructors and other officials,” Wegmüller explains. Visitors to the ski races therefore have no place at the venue. The tourism manager continued: “They move to surrounding towns such as Lauterbrunnen BE, Mürren BE or Interlaken BE.”
The race weekend has had the hoped-for publicity effect so far. “Weather always plays a big role. “Of course, the fresh snow and sun from last weekend helped a lot,” says Wegmüller. You can feel this on social media too. Posts containing the Wengen tag are uploaded almost every second.
Wengen has been experiencing a wave of success lately. Demand for ski area in the Bernese Oberland is increasing. Lauberhorn races definitely play a role.
Viewer numbers are also good so far. 24,200 ski enthusiasts visited Super-G on Friday. That’s twice as much as last year. But the weather did not cooperate either. The tourism director is particularly looking forward to this Saturday: “All the decorations are correct. There is a desire to ski. We managed to reach a record number of viewers!”
This would suit Rolf Wegmüller. He celebrates his 47th birthday on Saturday. The only thing missing now is a Swiss victory on the world’s longest downhill course.
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
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