Categories: Market

Get some sun!: These are the most popular Switzerland travel destinations in winter

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The Swiss want warmth during the rainy and cold winter months. Best destination: Canary Islands, here Gran Canaria.
Robin Wegmüller

Cold, wet and grey. With this weather, many people want to experience summer days again as soon as possible. Or if you can afford it – beach holidays. Swiss tour operators have high booking levels for the upcoming winter season. You’re about to give yourself a nice Christmas gift.

Actually, it is surprising: despite the increasing costs of rent, electricity and health insurance, Swiss guests’ desire to travel continues unabated. This year’s booking volume for Tui Suisse, one of Switzerland’s largest tour operators, has surpassed even pre-pandemic levels.

Philipp von Czapiewski (39), managing director of Tui Suisse, is now carrying this momentum into the cold season. “Booking levels for the winter season are currently above last year’s level,” he explains.

beach holiday in winter

But travel trends are not much different. During the cold winter months, the Swiss have only one wish above all else: to go out in the sun!

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Just like last year, the Canary Islands lead the rankings. Despite the Middle East conflict, Egypt is also at the top. “It was only when the war started that we briefly felt reluctance to book Egypt,” von Czapiewski says. After that, the volume increased further compared to 2019/20 and 2022/23. Thailand holds the top spot for long-haul routes.

The five best Tui destinations for winter 23/24:

Short and medium distance Long distance
one. Canary Islands (Spain) Thailand
2. Sweetcorn Maldives
3. Cape Verde United Arab Emirates
4. Morocco Dominican Republic
5. Türkiye United States of America

Take advantage of good momentum

The situation is similar at rival Hotelplan. Beach holidays are also popular here, especially in the winter months. Egypt, Spain, Maldives, Thailand and the Dominican Republic are among the first destinations.

The travel industry is riding the wave of success. After the difficult years during the corona pandemic, the desire for balance is still great among the Swiss. The strong franc also makes holidays abroad cheaper.

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Source :Blick

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