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“We have staff 24 hours a day during Black Friday,” says Daniel Augustin (46). The marketing manager at Interdiscount headquarters in Jegenstorf, Bern, proudly shows off the “Mission Control Center” that the electronics retailer has set up especially for Black Friday. “All department heads are sitting here in shifts today and coordinating the day. This means you can react quickly if a product is no longer showing online.”
For Interdiscount, Black Friday is the most important day of the year. “This week we increased our sales fivefold compared to normal days,” says Interdiscount media spokesperson Salome Balmer (29). But it doesn’t reveal exactly how much Interdiscount made that day – it’s a trade secret. It can be seen how profitable the day is in the camp. Warehouse workers everywhere drive televisions, laptops and other electrical devices from point A to point B at high speeds.
“For today we have doubled the workforce with temporary employees,” explains logistics boss Georges Notz (62). Both branches and private customers are supplied from the headquarters in Jegenstorf. Orders are recorded online and largely automated via conveyor belt.
Employees check the correctness of deliveries at various stations. Part work is tough this Friday. Customers also appreciated the efforts of all employees. Notz: “The best-selling products on Black Friday are televisions, laptops, smartphones and gaming products.”
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
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