There’s something kids always love: These gifts will fall under the Christmas tree in 2023

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According to research conducted by the Swiss Toy Association (SVS) among the largest retailers, this year consumers will give their children “Squishmallow” plush toys, remote-controlled cars and dolls, in addition to the long-produced Lego. In addition to Spielkiste, Manor, Galaxus, retailers such as Coop and Migros were also surveyed.

Big differences between dealers

The statement states that Lego is absolutely evergreen. But there are also differences depending on the retailer: the Spielkiste company sees classic toys such as board games, puzzles, wooden items, as well as creative and building materials on the rise, while Galaxus still sees Pokémon trading cards or the Brandi Dog board game. those in high demand.

According to Migros, the issue of sustainability is becoming increasingly important. The orange giant points to the Playmobil Wiltopia series, made from recycled refrigerators, as an example.

‘Corona effect’ is over

When it comes to the toy market in general, the Corona effect brought exceptionally high sales for Swiss suppliers in 2021 and 2022. According to the communiqué, the sector will probably not be able to build on this this year. Market research company GFK Switzerland had detected a decrease of 5.9 percent as of the end of September 2023 compared to the same period last year.

But the minus should not be so strong. It is stated that the toy market produced almost half of its annual sales in the fourth quarter. Despite cloudy consumer sentiment, SVS expects its Christmas business to be at the same level as last year, with toys being the last to be rescued in Switzerland.

Whatever the current prospects of the Christmas business, the toy industry in the children’s toy market looks to the future with confidence. According to a global study, the industry expects growth of around 5 percent by 2030. (SDA)

Source :Blick