Is inflation too deterrent?: No Swiss guests at ski resorts in Austria

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Kaiserschmarrn, yeast dumplings and lunch are not 25 francs for once. Austrian ski areas attract the attention of Swiss people every year. However, mountain resorts are having difficulty reaching pre-Corona levels.

The competitiveness of Austrian destinations is negatively affected by high inflation. St. “With an inflation rate of around 10 percent, prices are now comparable to Switzerland,” explains a spokesman for the Bregenzerwald Tourismus region, about an hour’s drive from St. Gallen to Keystone-SDA.

Pre-Corona levels have not yet been reached

Although demand has increased again in the Bregenzerwald, the number of overnight stays by travelers from Switzerland is still below the pre-pandemic level. Carmen Breuss from the marketing organization Advertising Austria describes an “inconsistent” picture; Every region faces a different situation.

Swiss tourists play an important role in Austria: After the Germans and the Dutch, they are the third country with the highest number of overnight stays in our neighbourhood.

Switzerland is generous

And the Swiss are more generous than other guests. Swiss people spend around 257 euros per person per day to stay in Austria; According to the tourist office, the general average is 205 euros. Most (around 60 percent) stay in 4 or 5 star hotels.

The coronavirus pandemic has hit the tourism sector in Austria harder than in Switzerland. Before the crisis, the direct contribution of the tourism sector to the national gross domestic product (GDP) was 7.5 percent in Austria and 2.9 percent in Switzerland.

During the pandemic, this contribution fell by almost half in Austria, while in Switzerland it fell by only a quarter of GDP, falling to 2.2 percent. In 2022, tourism in Austria again contributed 6.2 percent to GDP. (SDA/wgr)

Source :Blick