After being placed next to Nazi posts: IBM stopped advertising on X

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A spokesperson announced this on Thursday. A few hours earlier, the organization Media Matters had shown how ads from IBM, Apple and the software company Oracle, among others, appeared on X, alongside posts containing positive statements about the ideology of Adolf Hitler and the National Socialists.

This isn’t the first time something like this has happened. Companies have little influence over exactly which posts their ads are placed next to. Ads are shown more based on age target groups, specific areas or user interests. To avoid a negative environment for their brand, advertising customers are primarily dependent on X consistently keeping hate speech off the platform.

Since Musk bought Twitter a year ago, many companies have been concerned about exactly this and are staying away from the platform or restricting their spending. Musk has said several times that ad revenues are only half as high as they were during the Twitter era. X’s boss Linda Yaccarino, appointed by Musk, promised advertisers a safe environment.

Musk represents the political views of the US right and has accused former Twitter leadership of suppressing them. He promised greater freedom of expression; All expression that does not violate the law will be allowed. At the same time, his expulsion actions greatly impacted the Twitter teams that were supposed to ensure that hate speech was deleted.

The owner of X himself caused a new controversy: he approved a post that spread an anti-Semitic conspiracy theory. Among other things, “hatred against whites” was said to have been spread by Jews. Musk wrote in the caption of the post on Wednesday that it contained the “real truth.” Musk then added that he was talking about “some groups” that “are actually spreading anti-white racism and anti-Asian racism,” such as the Jewish organization Anti-Defamation League (ADL). In his later statements, Musk reiterated that in his opinion there is a problem with racism against white people.

ADL boss Jonathan Greenblatt wrote: Musk has over 160 million followers on X. Following previous criticism, he emphasized that he has no anti-Semitic views. Discrimination on all sides must be stopped, Yaccarino wrote on X on Thursday.

(SDA)

Source :Blick