New research shows: Swiss are losing their desire to shop

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Saturday was once considered a shopping day. This gives employees time to purchase groceries or everyday items. But do you feel like it? According to a study by the Gottlieb Duttweiler Institute (GDI), it is gradually decreasing.

The work will be published on November 7 and is titled “Navigation – Ways to Survive the Crisis of Fun and Meaning.” “SonntagsZeitung” has already seen the study. Key point: Shopping isn’t much fun for the Swiss, and neither is housework or commuting. It is simply mandatory.

The least annoying thing is buying groceries. Shopping at hardware stores, garden centers or beauty and luxury stores is no longer enjoyable. Rather, it is associated with joy, family time, time for yourself, exercise, or food.

Shopping is time consuming and stressful

In principle, this is not surprising. But the reasons for reluctance to shop are complex: “Less budget” is most cited (57.5 percent), followed by “shopping is time-consuming and complicated” (48.7 percent) and “the shopping experience is boring” (43.3 percent). ) follows. ). Nearly a third also cite “lack of time” (29.2 percent) and “not enough new/surprising things” (28.8 percent).

Efficiency is in demand: 85 percent of survey respondents want fast and efficient purchasing. Only 15 percent like to spend time walking. Almost a fifth of survey respondents want to further shorten their shopping time over the next twelve months.

Stores must reinvent themselves

The research is a devastating outcome for operators of shopping centres, department stores and department stores. They’re struggling against online stores and declining sales, and they can’t seem to keep customers in-store through a better shopping experience.

The pressure has been felt for a long time. Jelmoli, Tally Weijl, Modissa, Microspot are some of the prominent victims of changing shopping habits. Changes are still afoot elsewhere, such as Migros, which is carefully considering the future of specialist stores such as SportX or M-Electronics.

“If retailers can make shopping faster, closer, more beautiful and more meaningful to people, they can take shopping out of the crisis of fun and meaning,” the study authors write. These include the desire for shopping options close to home and fast, hassle-free shopping.

For now, experts expect huge growth in the shopping space, especially in channels such as Tiktok and Instagram, which also serve as shopping platforms.

Source :Blick