More packages from China: Chinese online stores like Shein and Temu expand in Switzerland

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Whether it is clothes, electronics or kitchen appliances: online stores in China offer everything. They also deliver their goods to Switzerland at very cheap prices and in large quantities.

Fashion retailer Shein became one of the 50 highest-selling online stores in Switzerland for the first time this year. With an estimated turnover of 65 million francs, the Chinese fashion empire ranks 36th out of 50 countries. Consulting company Caparthia examined 2022 turnover.

Aliexpress earns even more in this country. The online store, which belongs to the Alibaba empire, will rank 8th in 2023. Estimated sales: 390 million francs – in Switzerland only! Last year, Aliexpress ranked 7th with sales of 375 million.

Wish is losing customers

At the time, Wish was still on the list; It was in 20th place with sales of 125 million francs. In 2023, the Chinese online retailer looks no longer relevant. Wish didn’t just lose sales in Switzerland: worldwide sales are down more than 70 percent to $521 million in 2022. The CEO attributes the sharp decline to “transformation in the business.”

That’s why Temu is on the rise. According to Caparthia, the retailer is one to keep on your radar this year. The app has only been available in Switzerland since May. Business model Wish and Co. Same as Temu’s recipe for success: advertise, advertise, advertise. He targeted social media. Especially the young target audience should be addressed.

Increase in post notifications

Shipments of small goods on demand from Asia rose slightly in the first half of the year, the Post Office said. These have been decreasing since 2018. This is because more and more Asian retailers have a warehouse in Europe. With the boom in Shein, Temu and Co., more packages are now coming from the Middle Kingdom. The Post can’t yet say whether the trend will continue.

It also faces competition from other suppliers. DPD also noted increased volume of Chinese packages since the beginning of the year. The number of small goods shipments from Asia on DHL has increased steadily over the last two years.

Fashion retailer Shein wants to go one step further and reach customers physically. Shein opened nearly 30 pop-up stores in Paris, Barcelona, ​​Berlin and Rome in 2023. Successfully: In some cases, more than 2,000 customers visited a single store in one day. However, as Shein explained upon request, no stores are currently planned in Switzerland.

Source :Blick