Categories: Market

For 90 million francs: Swatch bought a prestigious jewelery store in London

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Swatch purchased the Harry Winston house (centre left) at 171 New Bond Street in London.
Jean Claude RaemyEconomics Editor

Swatch Group is buying property on one of London’s most luxurious streets: The Swiss watch group bought a five-storey house with an area of ​​562 square meters at 171 New Bond Street in the posh Mayfair district for 90 million francs.

Luxury brand Harry Winston, part of the Swatch Group since 2013, has a flagship lounge. The lounge houses Harry Winston’s high jewelry and watch collections, “including some of the rarest diamonds and gemstones available today,” according to a statement from Swatch.

Founded in 1932, the Harry Winston company is considered the originator of modern jewelry production and is often referred to as the “King of Diamonds” and the “Jeweller to the Stars”.

More homes in luxury addresses

In the first half of this year, the group purchased a 1,347 square meter property near London’s 32-33 Old Bond Street for approximately CHF 120 million. Swatch also purchased a store on the famous Champs-Elysées in Paris.

More about Swatch
Switzerland’s formula for success
Small country, big brands
secret revealed
This is Swatch’s new cheap Omega
Millions of excitement about Moonswatch
Swatch denies artificially reducing supply
Despite crises and inflation
Swiss watch industry reaches record sales
World premiere in Zurich
Swatch launches new gold Moonswatch tomorrow

Source :Blick

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