Flawed CHF 800,000 campaign: What is Zurich Airport doing in Philippines tourism video?

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The Philippine government has launched a new campaign to stimulate tourism. Cost: about 800,000 francs. Dreamy landscapes, untouched nature, ancient traditions and happy people are shown in a succession in the “I Love the Philippines” trailer.

The video makes you want to go to the Philippines – but it has one flaw: some recordings are not from the Southeast Asian island state. Even Switzerland has a brief photo appearance. The producers used a scene in which a Swiss plane lands on a runway at Zurich Airport, which can be seen from the 21st second of the video.

Sand dunes from Brazil, rice terraces from Indonesia

DDB, the ad agency behind the campaign, apologized for the “unfortunate oversight” on Sunday. Earlier, well-known Filipino blogger Sass Rogando Sasot told his followers on Facebook that some of the images are from other countries and are available from professional royalty-free image providers.

Analysis by AFP’s fact-checking team confirmed that the campaign featured rice terraces in Indonesia and sand dunes in Brazil, as well as an alleged Filipino fisherman wearing a hat completely unusual for the country. The video actually includes an adventurous desert tour shot in the United Arab Emirates.

Agency did not follow its own rules

The Philippine Ministry of Tourism denied any accusations. He repeatedly asked DDB to confirm the source and author of the material designed for the campaign. The agency always assured me that everything was fine. The agency admitted that it did not comply 100% with its own strict rules.

The new campaign started just a few days ago. Tourism Minister Christina Frasco has announced that she is replacing the previous “More Fun in the Philippines” (More Fun in the Philippines) campaign as global polls show tourists are looking for more “real encounters” with locals after the corona pandemic. groups” wished. (SDA/kae)

Source :Blick