I Know Victoria’s Secret: How a Blogger’s Nanny Wrote a Song and Destroyed the Victoria’s Secret Myth

Most likely, you don’t recognize the girl in the photo – despite 740 thousand subscribers, she wasn’t that popular until recently. Yes, and thousands of new followers were added just because of Victoria’s Secret. More precisely, how an American named Jax (Jax) – and it was her in the photo – undermined the authority of the underwear giant with just one song. But what!

In addition, the future hit in the original was not recorded with the support of great producers and in a fancy studio, but directly on a smartphone camera. Jax’s TikTok account is famous for such videos: she works as a nanny and often composes cute songs with her charges about everything that excites girls – like the singer herself, and the babies she sits with in the evenings. So about friends, parents, growing up, choosing a life path and how hard it is to compare yourself to the perfect photos in magazines.

“I know Victoria’s secret and baby, you won’t believe it… He’s an older man who lives in Ohio and makes money off of girls like me,” Jax sings to young Chelsea, who is confusing her babysitter over her own beauty. The girl explained that in the song she wanted to talk about her experience: she experienced an eating disorder as a child because she was impressed by images of perfect models. Now that the girls she babysits share her same struggles, Jax explains why it’s important to love yourself for who you are.

So the advice became a song and the song became a video for social networks. Within weeks, the track broke the US charts, spread all over the Internet and became the new anthem for all those who have experienced eating disorders and are now trying to convince themselves that it is wrong to compare their own reflection to the Victoria’s Secret show.

And by the way, the lines about the elderly man from Ohio hiding behind the models’ angel wings are not fiction. Jax sings about Leslie Wexner, a businessman who has been keeping Victoria’s Secrets in his hands for years and building a fashion empire out of them. You yourself remember that this is not the first time that the brand has been criticized – last time they had to close their annual show due to the fact that the brand did not invite plus-size models, while the entire fashion industry was trying to achieve inclusivity.

Social networks are now bursting with motivational videos and flash mobs that girls and girls organize right in front of branded stores. They are attended by everyone who once dreamed of a pink podium and angel wings and is now learning to love himself again. In other words, entry is open to all. Jax, who still can’t believe her song for baby Chelsea has become a global hit, often attends the event.

By the way, the executive director of the brand Amy Hawk wrote a letter to the singer. No, she did not demand the removal of the post from social networks – on the contrary, she thanked the Internet star for “raising important questions in her composition.” We think that’s a more than worthy response and an acknowledgment that, no matter how beautiful and desirable the world of “angels” who know Victoria’s secret can be, it has a dark side – and that’s something to keep in mind.

Photo: Legion media, social networks