The trend towards naturalness: Russian underwear brand released a collection dedicated to the Earth 04/25/2023, 18:08

Have you noticed how underwear lines have changed? If 10 years ago we were choosing new sets, we fell in love with frills, lace and spectacular fabrics, now we prefer comfort, environmental friendliness, high-quality support and breathable materials – by the way, in Le Journal Intime all these points do not interfere with the pomp itself , which previously seemed to be the cornerstone of underwear shopping.

Because when developing new lines, brand designers are guided by both practicality and aesthetics. Many technologies are taken from the compression underwear that is used after plastic surgery: on the one hand, such sets should hold the body tightly, on the other hand, they should gently hold the shape without disturbing the proportions and not wrinkling the skin.

So, the products in the Le Journal Intime collection, which the brand called Planète, combine anatomical powernet, the ability to adapt to the anatomical forms of the female body, as well as a natural palette – and I must say, quite a wide one!

The current colors of 2023 were chosen for the Planète capsule, which will perfectly complement the spring-summer wardrobe. On the one hand, they are universal, on the other hand, they look natural on the skin thanks to their translucent texture.Green is the color of the bay leaf. Sunset gamma – muted red and warm tanned skin, reminiscent of pleasant moments on the coast.

The collection includes the brand’s bestsellers updated for the summer season and new models. For example, “refreshed” Alice with a graduated cup, models with thin straps, relevant for summer. New model “Dragonfly” – open bra, perfectbreast support up to size E. Everything you need to make girls feel natural at every moment of the day!