In the subject of jewelry art, there are many prohibitions that may have been relevant once – but not today. Do you remember, for example, how the heroine Audrey Hepburn in the legendary “Breakfast at Tiffany’s” convinced her companion that diamonds are not made for young girls? This rule is obsolete! Just like the prejudice that jewelry is not worn during the day.
Also how she wears it! Just with a few caveats. To “friend” your everyday look with a pendant and ring or earrings and bracelet set, the products must be:
– minimalistic enough to be combined with a casual wardrobe;
-universal in its form, so it can be a beautiful accent in any outfit and not a showy detail;
– noble in composition to look “expensive” and emphasize your naturalness.
What does this combo look like? It’s simple: take a look at the EFFECT collection created by the jewelry brand PLATINA: it brings together all the qualities we look for in jewelry. The designers took as the basis of the series a complex concept of glitter – a hypnotic and fairy-tale phenomenon that fascinates people of all ages. Why?..
The fact is that our brain subconsciously associates the glow of gems with the surface of water, shimmering under the sun’s rays. And this image is a symbol of calm, peace, harmony, beauty. But here is the important thing: not every spark is something that will hypnotize our consciousness! Jewelers certainly know that it is the brilliance of precious metals and stones that fascinates.
To enhance this, PLATINA designers achieved the effect of continuous brilliance by laser cutting gold in the form of hexagons: the carved figures thus began to resemble fine sequins, catching and reflecting rays of light. But that is not the last touch that makes the collection so luxurious on the one hand and wearable on the other.
Pay attention to the shape of rings, bracelets and other products: they are clear, correct, completely natural and therefore pleasing to the eye. Clear, simple, elegantly laconic lines are always relevant and appropriate in any situation, and with any of your clothes – business or romantic – a ring with glowing “honeycombs” or earrings resembling a drop of dew will look harmonious. This is called jewelry!