Nurture your inner princess: what modern amulet clothing looks like 03/07/2023, 16:59

You yourself have probably heard more than once that fast fashion is no longer considered (pardon the pun) fashionable. Advanced fashionistas now rely not on constantly updated wardrobes, but on several capsules, each of which is special. In addition, it may not be a dress that will connect you with pleasant memories, or a handbag inherited from your fashionable mother.

A garment can become special thanks to a creative cut (that’s why it’s so cool to find a conceptual little thing that no one else will have), a brand (no one canceled the logo hunt) or the philosophical intention of the designer. In AKHMADULLINA collections, all three ingredients are usually mixed into a cocktail called “We’ve been looking for you”.

No, seriously: in the spring-summer line of the brand, each product is a find that you just want to look at, study, mix with different clothes to see how this new thing with a clear character will behave. Character, by the way, is the key word here: silk scarves and bright hats with embroidered kokoshnik, voluminous knitted bags with the corporate letter “A” – all these details have a clear taste, a fabulous subtext, the very character that makes Alena Akhmadullina’s line recognizable.

Take a closer look at the author’s prints: images of fairy-tale characters – an eagle, a falcon and a sparrow – are woven into colorful patterns with hermetic details. It turned out to be a kind of fashion puzzle – a stylish accent around which you can build new new capsules by adding basic elements. But in any case, you will always be at least a queen in this fabulous amulet – the philosophy of the brand obliges.