Familia is a real paradise for creating not only bright unusual looks, but also for calm basic ones. You just have to learn fashion hunting – yes, that’s a real term called treasure hunting in the western glitz. And if you haven’t tried this shopping trick, then it’s time to grab your girlfriend’s arm and run to the Familia discount stores, where clothes, shoes and accessories of various brands from mass to premium are collected with discounts of up to 85% and often in a single a copy. So it turns out that you are literally hunting for valuable specimens!
In addition to you and me, stylists and professional shoppers are also on the hunt – even fashion connoisseurs love this fashion game. That’s why Familia decided to bring stylists together and introduce them to the off-price segment features and the concept of treasure shopping in a creative breakfast format – to combine business with pleasure.
Brand ambassador, stylist Sophie Eliseeva, shared the addresses of her favorite stores, talked about her favorite “treasures” found at Familia, and created fashionable looks for different occasions.
Then Alexandra Badova, a practicing stylist and Fashion Factory lecturer, talked about the practical part of the training of novice stylists in Familia stores, because it is here that it is possible to provide such a rich base and develop the skills of future professionals. You can also educate yourself, because it is precisely such “treasure hunts” that attract attention to fashionable finds and non-standard taste. And the huge Familia space is the best place for it!