Mamma Mia! The famous Italian brand celebrated its 20th anniversary with a fashion show 07/05/2023, 10:58

When the plans of the Italian brand first came up with the idea to “Celebrate the 20th anniversary in Moscow with a big show”, she created the guest list herself. These are both star fashionistas and experts in the fashion industry – editors and stylists who have been following DIEGO M collections and supporting the brand for many years.

Larisa Dolina, Ekaterina Strizhenova, Anna Churina, Irina Bezrukova, Svetlana Abramova, Alla Dovlatova, Glafira Tarkhanova, Artem Ovcharenko, Anastasia Makeeva, Konstantin Andrikopolus and many other star guests arrived to congratulate the founders of the brand – Manuel Bortolameolli and Diego Mazziolli. Impressive guest list! And at the same time, the atmosphere of the holiday remained warm, even family.

Even in the new collection for autumn-winter 2023/2024, which Manuela and Diego presented in honor of the holiday, there are some “family” details – that is, for the brand, iconic models of outerwear that return and are metaphorically inherited in rows from year to year . These are, for example, sheepskin coats in a juicy lavender shade, classic coats and comfortable feather midi jackets, which fans of the brand are so used to.

So, in the coming cold season, we can expect bright palettes and functional design, which have been a hallmark of the brand for 20 years, as well as its warm friendship with Russian fashion.