Denim Trends 2023: Understanding Current Summer Fashion Models

The foreign gloss states: “There are no ‘ifs’ when it comes to denim. There is only the word “how” – exactly how to wear it. And in this short version – all the power of denim, which won the heart of every fashionista. We don’t know a single more or less modern fashion icon who doesn’t wear jeans!

The legendary Karyn Hepburn is said to have even boycotted the shoot when her favorite pair of jeans were stolen. Jane Birkin’s wardrobe even became a separate collection of jeans, even Princess Diana loved it. In general, the fact that denim can look different – and bold, elegant, masculine, feminine and in French – the history of fashion has already proven.

The basis is a quality denim capsule on which you can “layer” trends. By capsules, we mean the basics with the right fit and a good, solid formula. VELOCITY designers have been struggling with this task for many years to finally launch the production of jeans, jackets and skirts that will sit on realistic figures and will not cause discomfort – this is the credo of the brand, chosen at the beginning.

Which results in a few rules for recognizing good denim:

When it comes to landing, it is important to take into account the characteristics of the character. VELOCITY (historically) has a lot of practical models for every day: trumpet jeans in a casual style, straight jeans of a loose fit (stylists recommend adding them to your wardrobe first), good oversized jeans, denim bermuda shorts.

And yes: the overall image of such proven models is a very miraculous foundation that all stylists are talking about.

If it is important to rely on “reinforced concrete” and established models when building a classic denim wardrobe, then a little sprint for trends will allow you to take your soul and experiment. Important notice: we sincerely believe that refreshing your wardrobe and rethinking your look is important in your 20s, 30s and 40s — you feel different in different seasons and believe me, dozens of trends are designed for the 40+ wardrobe. So don’t deny yourself the pleasure of change!

You can maneuver between trends according to your mood. For example, today you woke up and felt that it would be nice to repeat the street style look with a trendy baseball cap, an oversized grunge t-shirt, a flannel shirt and new sneakers – this combo is missing a cool pair of cargo, a midi skirt or a wide leg. Tie a denim jacket over one shoulder – layering is on trend!

What about color therapy? We’ve been digging into the dopamine wardrobe thing lately, and frankly, the phenomenon works! In short, everything is as follows: each of us has our own associations with different colors that evoke certain emotions and feelings.

In addition, it is not necessary that red declares confidence in you: if you have a connection with a confident heroine of some series who, for example, wore lavender suits, you must use this particular chip!

Our absolute favorite is the barbie pink mini skirt and denim jacket look. A charming, finished image for the premiere of the movie with Margot Robbie! Do not be afraid that the outfit turned out to be bright: thanks to high-quality denim, it will not look too much, dense jeans compensate for the saturation of colors. In addition, you can always dilute the denim combo with leather mules or basic sneakers and the outfit will sparkle in a completely new way.

How about a lavender jacket and wide leg jeans? By the way, this model is considered one of the most important for the spring-summer 2023 season, but we are sure that wide-leg pants will last a long time in the fashion top.

In general, this is a win-win situation (in any case a winner): thanks to the good cut and high quality of the material, the new clothes from the color series can easily migrate into your classic denim capsule, but at the same time, thanks to the well-thought-out palette, they will refresh your wardrobe for the next few months. And yes, we confirm: colored denim is a strong point this summer!

By the way, the last note that trendy novelties have every chance to be in the basic wardrobe is really very important. Because conscious consumption (which we’re talking about) has stopped being just an interesting feature – now it’s the main topic, the new whale on which the fashion industry stands. And which is gradually changing our shopping habits.

Yes, emotional shopping (let’s be honest, it’s happened to everyone) will bring temporary joy, but it won’t decorate your wardrobe in the long run. That’s why we started to choose clothes more and more carefully, precisely, sensibly: so that after a season, two and three, things still serve as faithfully, look as dignified and fit as well as on the day of purchase. .

Of course, not all fashion brands are ready for such a rearrangement of forces – but this is a new fashion reality, which, let’s be honest, our wardrobes clearly benefit from. It is interesting that the very concept of VELOCITY (translated as “speed”) included the idea of ​​variability, the desire to try new things and take everything from life – but this has nothing to do with fast fashion.

Have you noticed how sharp bootcuts and denim miniskirts are cut? These are always “expensive” classic shades that will not get old and high-quality materials that will acquire a beautiful “slightly faded” effect in a few seasons. And even if we are talking about colored models, they will retain their shade and the customization will not cease to be relevant and accurate – as at the time of purchase.

That’s why we’re so careful when it comes to denim purchases: not just common sense, but the entire fashion world tells us that investing in denim is a wardrobe staple. And contrary to stereotypes, the investment can be quite budget (honestly, the price tags in VELOCITY). This is what we call smart consumption!

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