“People want individuality”: everything about the fashionable profession of an image creator

In recent years, the demand for the services of stylists has increased several times and is still growing. This happens in connection with activity and work on social networks – we see bloggers, experts, entrepreneurs, leaders for whom the external visual component is very important. 90% of them come with a demand for individuality and expression.

Everyone has long known that the first impression about a person is formed in 3-4 seconds. You either drew attention to yourself or blended in with the crowd.

Image is personal marketing + strategy. All entrepreneurs know that in order to capture the lion’s share of the market, it is necessary to create a product for the needs of the target audience, package it well and promote it. If a business doesn’t work without marketing, then neither does a person without an image. Everything is simple.

I’ve loved fashion since I was a child: I made dresses for my dolls and held a fashion show on the couch, and as a teenager, when everyone was watching My Fair Nanny, I watched the fashion channel every day.

I was attracted by the podium, unusual pictures, brands. To get closer to fashion, I went to modeling school. And then the stage became a reality for me. But only a student. I failed all the commercial show auditions – they didn’t take me because of my height. At that time, the VKontakte social network began to gain popularity. There I showed all my creative potential: every week I arranged a fashion shoot, came up with pictures, took a friend with me and we took pictures with a SLR.

My style has been given since childhood. But as they always said, “You can’t make much money in fashion.” So I ended up in law school. I have not worked by profession and all my professional experience consists of marketing and advertising. In marketing, I also worked in the field of fashion: I created advertising campaigns for brands and women’s clothing stores. When I realized that I felt cramped here, I obtained a second higher education as a stylist at the Higher School of Stylistics, Design and Technology.

It is important to understand that a stylist / image maker is a profession, not a hobby.

Even though I had an online social media marketing school where I taught a month-long course, I always say that you should take the courses when you already have a knowledge base gained through traditional training at an institute or college. Online courses are just one way to improve your skills. Otherwise, the profession could change every month.

A sense of style is definitely not an innate feeling. No one comes into this world with a clear understanding of what to pair with what or how to express their individuality through clothing. But to develop an appetite, you must at least be interested in it.

My interest in fashion appeared from childhood.

I like the line: “You can be inspired by the sound of the wind.” There are no restrictions: it can be fashion shows of foreign luxury brands, personal pages on social networks of designers, fashion magazines, Pinterest, passers-by on the street.

I am an image maker, so shopping is a last resort in my work.

First, together with the client, we define the requirement: where and why do we need new images? Who does the client work for? What does he want to become? She doesn’t come to me just to dress nicely. People come to me to change their lives: get married, rise up the career ladder, become expensive professionals or change jobs. After the client’s request, the global unfolding of personality archetypes awaits.

An archetype is a role that is given to us for life, without knowing it, it is difficult to create a dream life. In accordance with the system of my approach, unpacking into archetypes allows me to create a target archetype that will help achieve the goal that the client and I set. For example, a girl wants to become a department head and is waiting for a promotion, but no one sees her as a leader. And thanks to her role, we can understand what images we need to create to give the impression of a manager.

This means that working with archetypes is a plan to achieve a common goal. And only after that we start implementing it: we buy new clothes, change our hairstyle if necessary, work on upbringing and behavior. My interaction with the client lasts for 2 months.

Individuality has become one of the key life values ​​for me even before it became a trend. Now, as mentioned above, I help clients form a unique style through a system of archetypes that reveal them. When diagnosing a client, I collect a supply of roles that we need to pump up with clothes.

Amazingly, we always achieve 100% success!

You will not change your image unless you change your own thinking. Each change in the system is followed by the following. And even more paradoxically, the new image is a catalyst for a change in thinking, environment and prosperity. You begin to attract expensive clients and higher-level men into your life, and life-changing events come one after the other.

After changing the image, I can guarantee a change in the standard of living. Every two weeks a new girl comes to me for stylish escort and stays with me forever as she experiences tremendous growth in all areas of life.