We debunk the most common wine marketing tricks: Don’t let these wine terms fool you

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The term château means castle and suggests that the wine came from a winery that was a castle. But that is not necessary. In France, the word chateau for wine simply denotes a business with its own vineyards, its own winemaking and storage facilities. It doesn’t matter if there is a magnificent castle in the country or a stone house that needs to be demolished. By the way, wines bottled by wine cooperatives can also be labeled Château on this basis.

Translated into German, this expression means old vines. According to this idea, wine from old vines is better than from young vines. This indicates the high quality of wine, which should entice you to buy. It is true that older vines usually produce less but more concentrated fruit. But that doesn’t automatically lead to better wine. Additionally, the term Vieilles Vignes is not regulated by law, so a winery could theoretically write the phrase on any label.

In addition, this term, which is translated with the German word Renunciation, has no legal basis. Wine labels decorated with it indicate that the bottle in question is something very special. Some winemakers actually label their rarest and best wines with the term prestige. But now the term is used so often that the desired effect is almost absent.

Generally, the term cuvée is used to refer to any batch of wine or a single batch of wine. This includes, for example, wine from one or more varieties, as well as vineyards. Since there is no legal regulation here, the term is often used to embellish a wine’s name and imply higher quality. Don’t let this mislead you.

Grand Vin means great wine. But what actually makes a great wine? Printed by a great winemaker? Do you have a particularly large number of wine bottles? Is the wine big enough to walk on its own? You got it: Grand Vin is a popular term for wine marketing gimmicks that are supposed to deliver great wine quality.

Source : Blick