Usually nothing – and especially confectionery at brunch

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Gone are those days of sitting together at the breakfast table with jam, Ovo, and coffee with milk. “Jam consumption is declining, especially among the young population,” says Christian Stoffels, Marketing Manager of Hero. “While there are so many alternatives, such as cereal or bowls, on the one hand, many people no longer eat breakfast in the traditional sense.” It looks similar with other big producers like Bonne Maman and Coop. If it’s jam, then with reduced sugar and no longer seven days a week for brunch.

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Many even skip breakfast altogether. According to the 2019 Swiss Nutrition Bulletin, 35 percent of respondents regularly skip the first meal of the day. According to nutritionist Christine Brombach (60), giving up in the morning has nothing to do with just intermittent fasting tendencies. Several developments overlap for the professor at the University of Applied Sciences in Zurich: “It is important that breakfast fits into everyday life, ie it should be quick, easy and relatively inexpensive, often eaten on the go.”

Breakfast after work in the barn

For those who still have breakfast, the classic is most often bread, followed by “Birchermüesli” without sugar. Next comes the cereals and finally the “salty” breakfast. Eating breakfast means eating healthier food in general. This is especially true for the Birchermüesli group, where more women and people aged 60 and over are represented.

Our grandparents’ generation ate bread more often for breakfast, but ate less sugar overall, despite the goodness: “There were fewer options back then, and there were absolutely no sweetened cereals, they weren’t even on the market yet!” In the Middle Ages, porridge for breakfast was still common. Oatmeal is re-emerging as “porridge” today. According to Brombach, our current meal times, and especially snacking, were out of the question: “Breakfast in the countryside was usually eaten only after work in the barn was finished.” Before that, people drank water, herbal teas, milk or malt coffee – real coffee was very expensive.

social or healthy

Breakfast like kings, most people now only do it for brunch, where everything from sweet to savory comes together. It’s not healthy, it’s social. It’s different with a big breakfast when you eat like a beggar in the evening. A ubiquitous recommendation in naturopathy. This has to do with the “organ clock”. Accordingly, in the morning, the stomach and pancreas work at full gas, and in the evening the digestion works on the back burner.

“At the end of the day, it’s important to eat a balanced diet and take adequate breaks between meals,” says Brombach. Children and teens should never skip breakfast and say, “They need enough food and energy, which affects school performance.”

Source : Blick