Maluma: Why did you receive the Impact 2023 award?

Colombian singer Maluma received the 2023 Impact Award for the work of his foundation “El Arte de los Sueños” at a gala in Miami that raised two million dollars for underprivileged children through music.

In organization Playing For a Change Foundation (PFCF)humanitarian gala ceremony Impact Awards took place over the weekend at The Sacred Space Miami with over 350 guests and acts such as funk legend George Clinton, Charlie Soul Clap, Amine and more.

During the event, it was announced that PFCF, the Wertheim School of Music from Florida International University (FIU), The Art of Dreams and Young Musicians Unite will come together to offer weekly music education to 3,500 high school students from 35 Miami-Dade County public schools.

Students will have access to the study of recording where they can perform, record, sell and distribute their music on platforms like Spotify and CEEK, all at no cost.

In addition, Wertheim School of Music will offer them master classes, seminars and mentoring.

“I am very happy that my foundation is associated with Playing For Change FoundationYoung Musicians Unite and the FIU Wertheim School of Music to bring our program to Miami,” said Maluma, who wore light-colored pants and a shirtless jacket and wore dreadlocks.

“I know that together we will change the lives of these people children through music, just as music has changed my life,” said the world famous for the songs “Farandulera”, “La obsesión” or “La temperature”.

El Arte de los Sueños, a non-profit organization created by Maluma, works with adolescents in vulnerable situations through teaching art and has so far focused its activities on poor areas of Colombia.

The ceremony was attended, among others, by model Karolina Kourkova and actor Cuba Gooding Jr.

The event was co-hosted by Whitney Kroenke Silverstein and Archie Drury, PFCF President and Board Member, and presented and streamed by CEEK Metaverse, a platform that enables music artists to create NFTs, live events, avatars, digital sales and social media games.

PFCF’s mission is to make music a tool for social change through programs implemented in Argentina, Bangladesh, Brazil, Costa Rica, Ghana, Mali, Nepal, Panama, Rwanda, South Africa, Morocco, Mexico, Thailand, Uganda, and the United States. Connected.

“The announcement of Maluma as this year’s winner of this year’s Playing For Change Foundation Impact Award 2023 celebrates his contribution to the long-term success and development of future musical artists, encouraging their passion and creativity from an early age,” said Kroenke Silverstein.

PFCF was founded in 2007 on the idea that music has the power to connect people despite their differences. Their efforts are focused on youth from marginalized communities.

“CEEK Metaverse enables creators to monetize their art no matter where it comes from. We are thrilled to be a part of this phenomenal program honoring global superstar Maluma and his foundation, especially for creating a pathway for talent to have the best opportunity to reach their potential.” said Mary Spio, founder and CEO of the platform.