“Too many ads” – Musk announces ad-free Twitter subscription

Twitter boss Elon Musk wants to offer a subscription without advertising in the short message service. “Advertising on Twitter is too common and too big. We will be taking steps in the coming weeks to change both,” Musk wrote on Saturday.

There will be “a more expensive subscription that does not allow advertising,” Musk wrote on his Twitter account

After buying Twitter last October, multibillionaire Musk immediately laid off the top floor. A week later, he laid off about half of its 7,500 employees, many of them involved in fighting disinformation. At the time, Musk said he wanted to expand the company’s revenue streams beyond advertising and develop new paid offerings.

The online network has been struggling with enormous economic difficulties since the acquisition by Musk. To make up for the loss of advertisers, the multibillionaire relies on subscriptions — from Twitter Blue, which includes user account authentication and costs between $8 and $11 a month, to the now-announced ad-free offering.

(yam/sda/afp)