More money is transferred around the world on Black Friday than before Christmas. Switzerland spent almost half a billion Swiss francs last year. The average shopping cart was 225 francs.
Black Friday has only been popular in Switzerland for a few years, but it’s getting bigger every day. Amorana declares the entire week as Black Friday Week. “We found in our data that people started searching for Black Friday deals earlier,” says Alan Frei, 40, founder of Amorana. “As retailers, we listen to our customers and that’s why we decided to have an entire Black Friday week.”
Bargains distributed over the days
Doesn’t that contradict the real Black Friday? “No,” Frei assures. “All week we have the same prices as Black Friday. This week we have great deals with up to 90 percent off on Womanizer products, blowjobs, lingerie and much more, and we want to give our customers the opportunity to shop stress-free before Friday.»
Personal shopping tip? “As a woman, I would definitely buy the Womanizer DUO, you can’t get it cheaper. And I recommend the Arcwave Ion masturbator to all men.» What about fun for two? “I recommend the dual vibrator We-Vibe Chorus on the one hand and Amorana’s advent calendars on the other. These are full of sensuality and eroticism and are perfect for sparking your love life with lots of fire on cold winter days.”
With prices dropping like this, is Amorana’s discount war worth it? “In terms of sales, yes,” Frei says. “But with our deals, it’s not always valuable at the profit level.”
Everyone is helping at camp.
Black Friday is to bargain hunters what Valentine’s Day is to lovers. Demand for sex toys will continue uninterruptedly on Switzerland’s most important shopping day. “We received so many orders last year that the entire office had to help with the warehouse,” Frei remembers with a smile. “This year will be no different.”