From 1 to 16 francs per 100 grams – this is how Easter bunny prices vary

Once again this year, tons of chocolate Easter bunnies will be eaten at Easter. According to estimates by Chocosuisse, the association of Swiss chocolate manufacturers, around 20 million Easter bunnies are produced annually in Switzerland for the domestic market alone – that’s almost three Easter bunnies per capita. About 7 percent of annual chocolate sales in Switzerland are due to the Easter holiday.

But the consumption curve shows year after year that the consumption of the brown temptation is also decreasing slightly in Switzerland, the land of chocolate. The reasons are the increased prices and the increased health consciousness of the younger generations. With a per capita consumption of 10.9 kilograms of chocolate, we are still the European chocolate champions, ahead of Germany.

But which bunny should it be for Easter? Tastes obviously differ, as we discovered last week in the big Easter bunny duel by our nutrition expert Oliver Baroni. It is more objective to look at the prices. Because they couldn’t be more different, as our comparison of the most famous Easter bunnies sold in Switzerland shows. From 1.00 francs to 15.75 francs per 100 grams, everything can be found on the shelves of Swiss retailers and chocolatiers.

Naturally, the Easter bunnies mentioned differ enormously from each other in terms of quality, sustainability and production effort. But the fact is that almost all “chocolate” Easter bunnies are significantly more expensive than bars of the same chocolate, as K-Tipp revealed this week.

At Coop, for example, the Halba rabbit costs 2.18 francs per 100 grams, while the chocolate with the same recipe in bar form costs only 1.70 francs. Customers at Migros also pay a surcharge for chocolate bunnies from Frey’s own brand: 100 grams of the Frey Easter Bunny made from milk chocolate costs 3.25 francs. That is almost two francs more than the expensive plate of 1.30 francs.

Compared to K-Tipp, Coop and Migros justify the higher prices of their chocolate bunnies by saying that their production is more complex than that of regular chocolate. However, there are also occasional bunnies that are cheaper than the same chocolate in bar form. However, these also contain less high-quality ingredients, as K-Tipp writes.