The film landscape has changed enormously in recent decades and so-called IP films and franchises increasingly dominate the market. ‘Intellectual property’, which can be roughly translated into German as ‘intellectual property’, is the basis for almost all the major blockbusters of recent years, whether it is the numerous superhero films based on Marvel or DC comics, the Harry Potter movies. universe based on JK Rowling’s new series, new ‘Star Wars’ formats based on George Lucas’ original trilogy from the ’70s and ’80s or even last year’s most successful film – ‘Barbie’ – which is based on toys.
In between, original ideas are becoming increasingly difficult, because it is easier to build on an already established product than on a new product that is brought to the competitive market without a testing phase and an existing fan base. Christopher Nolan However, he now believes he can identify a turning point in the film world – and he believes this is due to the enormous success of his film.”Oppenheimer“.
The public is hungry for new ideas
This is what the director says in the podcast on the subject and announced: “I think the success of ‘Oppenheimer’ points the way to a post-franchise, post-IP film landscape – that’s quite encouraging.” The film would serve as a reminder to major studios that “there’s an appetite for things people haven’t seen yet or approaches people haven’t seen yet.”
“Oppenheimer” earned over $950 million at the worldwide box office and is also doing well in the current awards season. Christopher Nolan’s latest film leads both the Oscars and BAFTAs with 13 nominations each – not to mention that the historical drama starring Cillian Murphy also received an excellent 4.5 stars in our FILMSTARTS review. A clear picture emerges for Nolan:
“Since working in the film industry, I have always felt that the demise of cinemas was predicted and now I am asked what I think about the state of the film industry. And I don’t really know what to answer. We just released a three-hour, R-rated quantum physics movie that made a billion dollars. Our opinion now is of course that the public would like to see something new.”
This would also provide an encouraging reference point for other filmmakers to follow in Christopher Nolan’s footsteps: “Just as we were able to show on ‘Avengers: End Game’ with an unusual running time for such an incredibly successful film, A film like ‘Oppenheimer’ gives other filmmakers a reference as to how something like this can work on the market and where the studios can also focus.”
So will we soon see more films like ‘Oppenheimer’ in cinemas and fewer films like ‘Avengers’? An almost unbelievable idea. However, it should be added that “Oppenheimer” can strictly speaking also be considered an IP film, as it is based on a successful biography of J. Robert Oppenheimer, which even won the Pulitzer Prize. But of course we know what Nolan means…