What do Centennials value in business?

Who are the centenarians? They are the generation of people born between 1996 and 2012, also known as Generation Z or post-millennials.

This generation is characterized by the need for flexibility in the work environmentits competitive nature, entrepreneurial spirit and autonomy.

By 2025, 27% of jobs They will be occupied by centenarians, so it is essential to understand how they function in the world of work.

According to “What attracts talent today?” In a study conducted by Konzerta, 81% of HR professionals see a significant difference in what different generations value.

81% see a significant difference in what different generations value when accepting or not accepting a job.

According to research in the field, the results indicate what centenarians fall in love with the most It is the flexibility of working hours of 23%, followed by salary of 20% and modality of work, either hybrid or remote, of 17%.

“We know that the impact that centenarians will have on the labor market is yet to be defined, however, these studies help us to have a vision of the competitive advantages they can bring to companies, where their main characteristic is their digital capabilities, an irreplaceable skill in managing technology,” said Jeff Morales, head of marketing for Konzerta.com, in a press release.

2027 healthcare workers participated in this research. Human resources region of. The study investigates which factors attract job seekers.

Data

Unlike centenaries, for 58% of Panamanian professionals in human resources Remuneration is what attracts the pre-centenary generations the most, and for 19% it is the possibility of professional growth in the organization.

While the hybrid or remote mode of work and schedule flexibility, which are most valued by centenarians, are the requirements that are the least popular with other generations, with only 3%.

On the other hand, among the less selected factors are: additional vacation days, wellness programs with active vacations and discounts in gyms.

As for educational benefits such as free courses, recognition programs and the company and its prominent position in the market won only 1% each.