The clothes allowed him to ‘surf’ the prejudices of the social class

“For the oligarchy, Eva Perón was vulgar, careerist, she didn’t know how to dress, but that wasn’t true, her clothes allowed her to surf the prejudices of social class,” Marcelo Marino, author of the book “Evita in front of the mirror. Fashion,” said for EFE. style and politics in Eva Perón”, a book that was presented in Spain this Monday.

“Eva Peron (1919-1952) used fashion very intelligently, he took it to himself landpolitics, even though her detractors told her she was clumsy or ridiculous,” added Marino, for whom Evita’s style is unmistakable and developed through each phase of her short but intense artistic and political life.

In this book, the art historian and specialist in inheritance, Together with other authors, he exposes the political and social influence that Eva Perón had: “Clothes allowed her to overcome the prejudices of social class, she came from a poor background.”

At the age of 16, he arrived in Buenos Aires and started as advertising modelthen he was involved in theater and film: “In those moments he discovered that clothes, in addition to enabling him to transform, have power.”

“Eva Perón’s clothes worked like membrane“, said the author, for whom Eva Perón had the support of her seamstresses, co-workers, assistants and friends who advised her until she achieved her own aesthetics.

“Eva and her entourage used themselves significantly political and communication fashions“, said Marino, who pointed out that this book, published by Ampersand, goes through the complexity of the relationship between appearance, Peronist discourse and a shirtless figure, along with the construction of Eva’s public image.

This book compiles articles covering the figure Avoid through fashion and reviews of the link with the designer Paco Jaumandreu, the extraordinary tour of Europe in 1947 and the wealth of the collection of popular Spanish costumes that were presented to him on that occasion.

“Eva Perón was known all over the world for her dressing roomit had great significance, it was pioneer talking through the wardrobe,” said Marino, who noted that Eva Perón’s wardrobe changes were studied and in line with the activities set on the agenda: “She was involved in politics without a political position.”

The first lady of Argentina was in the epicenter high fashion and she was a client of designers such as Christian Dior, Jacques Fath or shoemaker Salvatore Ferragamo who said that she was a modern woman, commented Marino.

Connecting from Eva Peron with luxury was seen as contradiction in front of his social discourse with those in need, he pointed out.

“It is not easy to find another name that has been given high fashion this use is so intensely political and at the same time so transcendent on the level of communication,” he said.

Presentation of this book in House of America in Madrid comes accompanied by a designer show Argentinian Pablo Ramirez with a series of clothes inspired by Eva Perón.