Mattel is increasing its sales thanks to the movie phenomenon

Mattel, the American toy company that makes the Barbie doll, announced that it was hers sales have increased in the last quarter and he attributed this to the phenomenon arising from his film, one of the highest-grossing films of the year.

The company announced its quarterly results, which showed profit of 146 million dollars (50% less compared to the previous year) and net turnover of 1.919 million (9% more), according to the press release.

Gross worldwide sales for its doll category, in which barbie frames, they grew 27%, to $885 million, and Barbie was the number one brand, followed by Hot Wheels and Fisher-Price.

“Our results have benefited from success movie Barbie, which has become a global cultural phenomenon and marked a key milestone for Mattel,” CEO Ynon Kreiz said in a note.

The toy company is expecting a good Christmas season in which it will Barbie It will be one of the most popular gifts, and he raised his business forecasts, but clarified that inflation could hamper demand.

The movie “Barbie”, dir Greta Gerwighas become Warner Bros.’ highest-grossing film, grossing around $1.4 billion worldwide since its July premiere.

Hot Wheels toy vehicles could become the next protagonists of the screen for the benefit of the company that last year announced a movie with Warner Bros. and released an entertaining series with the brand.

In this sense, Mattel has set itself the goal of improving its own “intellectual property” and “expand the entertainment offering,” the note said.