Featherweight dethrones Benito as the king of Latin music

Latin music has a new king and his name is Peso Pluma. The Mexican artist was the most honored at the 2023 Billboard Latin Music Awards this Thursday, surpassing Puerto Rican Bad Bunny, who dominated the market and the awards for several years.

Pen received eight awardsamong which four for stood out “She dances alone”, his collaboration with Eslabón Armado and New Artist of the Year. He Bad bunny He left the Watsco center in the city of Miami (USA) with seven Latin posters, most of them for his hit “Tití Me Preguntó”.

Despite this, the Bad Bunny performance that received the most applause was Bad Bunny’s presentation, which marked his return to some awards in Spanish, after four years of absence. “Moscow Mule”, “Tití Me Preguntó”, “La Neverita”, “Me Porto Bonito” and “WHERE SHE GOES” were part of the mix before he performed his latest single “Un preview”.

For his part, Featherweight often repeated strong “Go Mexico”, upon receiving each of his awards. His triumph in Latin billboards reflects the growing popularity new rhythms of Mexican music in the United States and the Spanish-speaking world.

His lying corrido “Ella Baila Sola” entered history in 2023, becoming the first song of the regional Mexican genre to the top of the list Billboard 200which measures the popularity of topics worldwide.

Before his presentation, Bad Bunny, who won the coveted award from “Billboard 200 Artist of the Year”, she went on stage wearing socks. “I ran because I was changing, but I wanted to thank you for the support you have always given me. Yes I am music, music because I love them and because I like what I do. Thank you,” he said.

Among the women, the most awarded was the urban singer-songwriter Karol G. The Colombian woman was awarded for her album “Tomorrow will be beautiful”. Furthermore, he got Latin Billboard Spirit of Hope Awardfor his philanthropic work for the benefit of women and children, with his foundation Con Cora.

“This is probably one of the most special awards I will receive in my entire career. One of reasons because it’s nice to get these awards because they give us more visibility and we can help more,” said “La Bichota” when presenting the award to the director of her foundation.

The quartet of winners was completed by the Colombian Manuel Turizo who received three for the hit “La Bachata”.

surprises and tears

Live remix presentation “At night” It was one of the unexpected moments of Latin Billboard. Featherweight shared landscape for the first time with the Argentinian artist and her rumored partner Nicki Nicole.

His compatriot TINI presented a new version of his hit “Cupid”this time with a rhythm from the Dominican genre dembow.

A tribute to Jenna Rivera, on the tenth anniversary of her death, offered an unprecedented and moving collaboration between her daughter Chiquis and the bands Caliber 50 and Los Sebastianes. La Diva de la Bande’s medley included “Basta Ya”, “Inolvidable” and “Ya Lo Sé”.

“I was very careful with my mother’s legacy. Now I felt that I was ready to celebrate her with my voice. I studied a lot and prepared for it,” Chiquis told EFE, before her musical point.

Before receiving the Lifetime Achievement Award, Blue angels They combined their voices with those of Nicki Nicole, Ximen Sarinan and Sofia Reyes to perform their cult songs “Otra noche”, “El ribbon de tu pelo”, “Siempre es enough” and “Como te voy azaborav”.

“This is the first time in our almost 45-year career that they have given us an award for all our work. We are very excited and grateful,” Jorge “El Doc” Mejía Avante told EFE, representing all his brothers and members of Los Ángeles Azules. , on the Blue Carpet, which preceded the gala ceremony.

The scene was dominated by urban music

Myke Towers, the artist with the most musical numbers of the night, premiered his big hit on television “Tulip”. Yandel then sang his recent collaboration “Borracho y loco” and ended his participation with “Cielo”, featuring Feida and Sky Rompienda.

In the meantime, Justin Quiles and Alpha They sang “Fiesta Loca”, while Farruko, La Factoría and Eddy Lover performed a reggaeton remix of “Perdóname”.

Likewise, Eladio Carrión presented a special version of his Latin trap “Mbappe”. Presenting mexican reggaetonYng Lvcas and Peso Pluma managed to make sure no one was left sitting by singing “La bebe (remix)”.

After Yandel received the Icon Award, Yvy the queen He dedicated it to his daughter Naivy and reflected on his legacy.

“This genre taught me to embrace my male part, because when I started, I had to fight men, not women. I want to be grateful that I can collect each of these flowers when I’m alive, and you don’t know. I feel a huge pride when I see that there are more and more women on stage because I say that I did my job the way it had to be,” said “La Cabalota”.

The winners of the Latin Billboard Latin Music Awards were selected based on interactions between fans with music, album and song sales, as well as radio airplay and tours covered by Billboard and Luminate between August 13, 2022 and August 12, 2023.