It’s no secret that some highly anticipated blockbusters have failed to live up to expectations at the box office lately. This affects several studios, for example Warner Bros. with “The Flash”, but also Disney, which had to register disappointments at the box office with the MCU sequel “Ant-Man And The Wasp: Quantumania” and currently “Indiana Jones and the Wheel of Destiny”. Disney CEO Bob Iger came up with exactly this topic – and also explained how Disney wanted to respond to it.
Noisy Iger explained at the Sun Valley Conference that they are now taking a step back, not only to get a better picture of everything, but also as a cost-cutting measure. “We will spend less on what we do and we will do less,” Iger said.
Disney was too “enthusiastic”
There have been “some disappointments” lately, with some of the more recent releases expected to outperform, Iger said. As one of the reasons, the Disney CEO cited the “zeal” with which they wanted to offer new content, especially for the streaming offer – aka Disney Plus. In short: too much has been published.
Iger himself makes this clear and says: “Marvel is a good example of this.” Not only has Marvel increased its movie output, but it’s done some series, and frankly, that’s got the focus and attention. [des Publikums] scattered,” says Iger.
Also in “Star Wars” the output was increased
Bob Iger’s new strategy should affect all Disney brands, so in all probability also “Star Wars”. highlights. The fantasy franchise will have a strategy similar to that of Marvel at the start of Disney+. ‘Star Wars’ can no longer be seen only in cinemas, the franchise is also being expanded strongly in streaming, with live-action and animated series such as ‘The Mandalorian’, ‘Andor’ and from August 23rd ‘Star Wars: Ahsoka’. new projects have also been announced in the film sector – currently three in number, including a new film starring Rey Skywalker (Daisy Ridley).
Now it remains to be seen how Disney will actually implement the announced austerity measures — and what impact that could have on the franchise’s well-planned release schedules. For example, a new phase is currently being built in the MCU, which should culminate in the “Avengers” double “Avengers 5: The Kang Dynasty” (theatrical release: April 29, 2026) and “Avengers 6: Secret Wars” (May 5, 2027). .
Will the strikes force the studios to withdraw after all?
But it’s also entirely possible that Disney – and all other studios as well – will soon be forced to let go of the accelerator regardless of internal strategy changes: The screenwriters are already on strike and Hollywood is currently deciding whether the members of the actors’ union SAG-AFTRA will also strike.
If it comes to that, Hollywood will be indefinitely paralyzed anyway — and all release plans will go haywire.