Golden Globes, exploitation rights have been sold

Producers Dick Clark Prods. (DCP) and Eldridge Industries announced today that they have purchased the rights to use the Golden Globes, the film awards that have a long history of controversy, from the Hollywood Foreign Press Association (HFPA) in 2021.

The transfer, which implies that the awards now pass into the hands of a for-profit entity, will mean the dissolution of the institution that founded these awards in 1943.

“Today marks a milestone important in evolution Golden Globes” said President Eldridge, Todd Boehleywho was already interim CEO of the HFPA after the association approved the company to manage his assets in July 2022.

Until then, the HFPA operated as a non-profit organization that had a contract under which the HFPA nbc network he paid $60 million a year to produce the gala, which went to charity.

The new admins They will be in charge of managing the annual Golden Globes ceremony and will try to find new business opportunities to reverse the negative trend that took them from 26.8 million viewers 2005 to a record low of 6.3 million this year.

“Our mission is to continue to create a delivery ceremony prizes the most dynamic form of live television seen worldwide,” Dick Clark Prods. CEO Jay Penske said in a statement, adding that his goal is to achieve “new audiences“.

The 81st Golden Globe Awards is scheduled for Sunday, January 7, 2024, although it has not yet been announced on which channel TV or platform from “streamingwill air it, after its tie-up with NBC expired earlier this year.

Likewise, DCP, the largest producer and owner program Fun of the world, intends to establish a new Golden Globe Foundation with Eldridge to continue the legacy of charitable fundraising that has characterized the HFPA.

The 2023 Golden Globes marked the return of these awards to television after ceremony without television in 2022, in the middle polemics due to the lack of African-American representation among HFPA members.

A year earlier, an investigation by the Los Angeles Times revealed that the association had committed alleged crimes corruption and traffic from influences when choosing the winners, causing actors like Tom Cruise, Scarlett Johansson and Mark Ruffalo to return their awards.