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Menstruation was taboo, today they even have their own shop: “Women over the age of 18 ask their questions very directly”

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Eléonore Arnaud opened the first store dedicated to menstruation in Switzerland.
Karen ScharerEditorial community

The young intern informs his supervisor that he has menstrual problems and continues to work from home. What seemed unthinkable for older women in retrospect reflects a new ease of coping with menstruation.

Almost no women today have trouble talking about their periods, as a representative survey by health insurance Groupe Mutuel shows: 86 percent of respondents said they were not bothered by the issue.

term in parliament

Our society has not only become more open in general; The subject is also getting more attention. Initiatives bring this to parliaments, for example – keywords include menstrual leave, free tampons and pads in public restrooms, and taxation of menstrual products.

Pioneers provide additional period presence in the digital and public realm: Eléonore Arnaud (43) opened Rañute in Renens (VD) in 2020, the first store dedicated to menstruation in Switzerland. Now there is a second one in Geneva; Online shopping is also possible. Eléonore Arnaud says walking into their shop is an expression. “You’re showing the world that you have your period.” Break taboos, change everything. “We make the period fashionable, normal and independent.”

«Very direct questions»

She focuses on reusable hygiene products such as panties, pads and swimwear in her store. Eléonore Arnaud says her mission is “to find concrete and pragmatic solutions for the daily lives of all women and menstruating people”. She says there is a need for education, especially among young women and men. “Very young teenagers are embarrassed. But women over the age of 18 ask their questions very directly. »

The same is observed by Hera Zimmermann (29) who founded the sustainable period products online store Juna Period a year ago. “Just by being present and staying open about it, we allow questions and exchanges,” she says. Juna Period clarifies the issue in Swiss German with hilarious clips on TikTok and Instagram, reaching thousands of people and thus contributing to more stigma – like the Rañute stores in western Switzerland.

Source : Blick

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