Toblerone will not be able to use the image of the Matterhorn mountain as its logo after it decided to move its production to Slovakia

A popular brand of chocolate Tobleronewhich began to be marketed 115 years ago in Switzerland, will be seen the law requires the cessation of use of the Matterhorn as a logo packaging, after the recent decision to move its production to Slovakia. The company, founded in 1908 by Swiss chocolatier Theodor Tobler, has been hit by regulations that prevent certain icons such as the national flag or the Cervina (also known as the Matterhorn) from being displayed on commercial products unless they are made in the country.

American multinational company Mondelez, owner Toblerone since 2012, he has reported this change in local newspapers Aargauer Zeitungand also indicated that the motto “made in Switzerland”, which also accompanied the packaging, will be replaced by the phrase “based in Switzerland” also a legal imperative.

Swiss laws state that for a product to be presented as produced in the country (which is usually associated with higher prices) it must have 80% of raw materials coming from the territory, a percentage that increases to 100% in the case of milk and its derivatives.

With its characteristic triangular shape (also very similar to the Matterhorn), this almond and honey chocolate is a must in all tourist shops in Switzerland, including those near the iconic Alpine mountain, one of the most visited places in the country, at 4,478 meters. He transfer of Toblerone production to Slovakia, especially to the factory in the capital Bratislava, it was announced last June, after more than a century of production in Bern.

He Toblerone combines the brand’s founder’s surname with the Italian word “torrone”, a honey and almond sweet whose lexical origin is similar to the Spanish nougat.