Elon Musk is reducing the number of employees at Twitter again and laying off another 10% of the staff

Elon Musk has done it again. The Twitter owner launched a new round of layoffs at Bluebird last weekend and, once again, used email and blocking internal messaging systems to tell those affected they were no longer part of the company. It’s about someone 200 workersmany of them high profile, i.e. members of teams involving product and business development, which would be equivalent to 10% of the resulting workforce after screen of 7,500 employees held last November, days after taking over the company for $44 billion, according to reports The New York Times. Reportedly, the social network has 2,000 employees.

The newspaper, which collated information from several affected, said the layoffs began Saturday night and ended Sunday, after several days in which some employees began seeing their accounts suspended in the internal Slack service or private messages from corporate accounts or from of their laptops, reports EFE.

Those affected include digital data specialists, production managers, and engineers tasked with configuring algorithms or maintaining various Twitter applications. In addition, the group includes creators of small technology companies that were absorbed by Twitter at the time, such as Esther Crawfordcreator of Squat (a video chat app), and Haraldur Thorleifssonfounder of Uono, a digital design studio.

After just a week of taking ownership of Twitter, Elon Musk got rid of nearly half of the 7,500 people who worked at the network, with a series of layoffs at its headquarters in San Francisco and other locations around the world, while hundreds of other employees left the company voluntarily in view of the volatile the flow experienced in those first months.

However, in November of last year, Musk said in an internal meeting that he had no plans to lay off any more staff, which seems to contradict what happened over the weekend and was not publicly explained (as well as the previous one). layoffs).

The social network is scrambling to cut its losses — last November, Musk said it was losing “$4 million a day” — which has led it to close stores, terminate contracts with service companies (cleaning, for example) and auction off hundreds of office furniture and items. .

In parallel, it launched the so-called Twitter Blue, a paid version ($8 per month or 7.55 euros to change) that allows the user to edit their tweets or make them appear more in the “feed” that others see.

Although Twitter has not offered any feedback on the success of Twitter Blue, its idea to charge for an enhanced version of the free network has already been accepted by Meta, which last week announced Meta Verified, which enables an improved service on Facebook and Instagram.