Amazon has surpassed Apple as the world’s most valuable tech brand

Amazon has surpassed Apple as a brand the most valuable technology in the world, reaching 288,500 million euroscompared with €286,800 million for the Tim Cook-led company, according to the ‘Tech 100 2023’ report prepared by Brand Finance, which annually analyzes the 5,000 most important companies in the world and carries out various sector analyzes and classifications.

This, as reported by Europa Press, was emphasized by the authors of the analysis Amazon has increased its value by 36% since the start of the covid pandemic and that it is the most valuable brand in all sectors.

“Amazon’s global dominance as the world’s leading technology brand cannot be ignored. The brand’s relentless pursuit of customer-centric innovation has not only transformed the way we shop, but has challenged and revised traditional business models,” he said. CEO of Brand Finance, Richard Haigh.

“The tech giant now has to try maintain your competitive advantage amid a rapidly changing landscape, especially as eyes are on the brand now more than ever,” he warned.

In third place in the ranking of the most valuable technology brands in the world is Google (EUR 271,200 million), followed by Microsoft (EUR 184,600 million) and Samsung (EUR 79,700 million), so that the ‘top 5’ is dominated by four American companies and one South Korean one.

In sixth place is TikTok (63.3 billion euros), which exceeded Facebook (56.8 billion euros), WeChat (48.4 billion euros), Instagram (45.7 billion euros) and Huawei (42.7 billion euros). .

Regarding Huawei being among the ‘top 10’ most valuable tech brands in the world, Brand Finance noted that the company managed to be there “despite headwinds from global political challenges, semiconductor shortages and a global decline in smartphone demand.”

“Huawei remains among the ten most valuable technology brands, although the value of its brand fell by 30%, to 42.7 billion euros. Huawei’s consumer business, which offers smartphones, tablets and other consumer electronics, has been hit the hardest by various challenges. However, the brand’s other operations, such as transportation and business operations, performed relatively well,” the report’s authors added.