Mansion, luxury cars and Meladze at the party: how blogger Lerchek got rich and why she is famous

Collected key information.

A native of Togliatti and a graduate of the Graduate School of Business of Moscow State University, she has been running fitness marathons since 2018. She became famous especially after the Perfect Body marathon. The blogger promised that participants will be able to lose 10 centimeters in the waist in four weeks. In addition, Lerchek produces cosmetics. She has a lot of fans on the Internet – her blog is followed by more than 10 million users.

Lerchek is married to businessman Artem Chekalin, who is said to be the son of an official. They met while studying at the university. They have three children: twins Alice and Bogdan and son Leo.

In 2021, Lerchek entered the Forbes list as one of the highest paid bloggers in Runet. At that time, her annual income was estimated at 600 thousand dollars.

According to the latest data provided by the Shot telegram channel, the annual turnover of only one of Chekalin’s companies, BE FIT, through which she sold marathons, is about 3,000,000,000 rubles. She earned about 110 million rubles a year on her cosmetic brand Letique Cosmetics alone.

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Lerchek did not hide her success. She came to the attention of the general public after celebrating her 30th birthday in a big way in November 2022. Among the guests were Philip Kirkorov, Valery Meladze and Elena Blinovskaya, who entertained the hostess with songs and dances, Ekaterina Varnava and Nurlan Saburov led the holiday, and Lerchek sold the first piece of birthday cake for 1.7 million rubles. The party itself was decorated in the style of a Brazilian carnival, and Lerchek paraded around the stage in feathers.

Even the blogger did not deny the luxury in herself. Together with her husband, she bought a cottage in an elite village, where the cost of real estate starts from 23 million rubles.

Bailiffs who came to Valeria with a search after being accused of tax evasion also found a Tesla car, the value of which in Moscow is estimated at 6 million rubles, and a Mercedes Gelendwagen, the average cost of which is 10 million rubles. In addition, jewelry, including 8 kg of pure gold, and expensive watches were found in the millionaire’s house.

The tax service accused Lerchek of not paying taxes in the amount of 300 million rubles. Blogger used a simplified tax system that applies to individual entrepreneurs whose income does not exceed 150 million rubles per year. However, the tax authorities are sure that the real income of the star of social networks significantly exceeded this amount, and Lerchek left taxes and collected money through relatives.

Now Valeria and her husband face up to 3 years in prison.

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