Swallow! After the Fiesta, the Ford Focus is doomed

It’s time for “Wohin, wozu” by Mieke Telkamp, ​​because there will be two funerals soon. The Ford Fiesta in 2023 and the Ford Focus in 2025. What’s up?

We already knew the Fiesta has its head on the chopping block. Small hatchback sedans are no longer profitable for manufacturers, mainly due to ever more stringent safety requirements and the resulting increase in development costs.

No plans for an electric Ford Focus

“The days of the sedan and station wagon are over,” a senior Ford executive told Italian auto magazine Quattroroute. “The market is changing and we have no plans for an electric Ford Fiesta or Ford Focus.”

The… um… focus is shifting more and more toward SUVs

Ford will take a more American course in Europe, with a focus on SUVs and crossovers. The compact Puma, for example, is three times as popular as the Fiesta it is based on.

Far fewer Fiestas sold than last year

Through August of this year, Ford sold 45 percent fewer Fiestas in Europe than in the same period last year. The public wants crossovers. This trend is still ongoing.

First generation Ford Focus with New Edge design

Launched in 1998, the Ford Focus featured new-edge styling that was toned down to a dime for its successor. Something that actually also applied to the next two generations.

Whatever you think of the Focus, there’s no doubt that it’s a superbly steerable car. The ST and RS versions of the Focus are already legendary, whether they have a turbocharged four-cylinder engine under the hood or a blow-fed five-cylinder.

Fiesta has a much longer history

The Fiesta has a history that goes back longer than the Ford Focus. The first generation came onto the market in 1976. The first hot hatch variant of the Fiesta, the XR2, appeared in the early 1980s.